Queenstown’s newly re-branded Jet boat company is set to show off its ”thrilling” new look as warmer weather heralds the start of the busy season.
Kawarau Jet — now re-branded to KJet — is gearing up for what is always the busiest time of year for the company as warm, long days make for perfect Jet boating conditions.
“The beautiful long summer days in Queenstown enable us to operate for longer hours, with trips running from 8am to 8pm,” said KJet Sales and Marketing Manager Melinee Kong.
Established in 1960 and still locally owned and operated, KJet’s new look is set to make its mark on visitors to Queenstown looking for the ultimate Jet boating experience.
“We have a whole new look and style that reflects the thrills on offer on the trip,” said Ms Kong. “We’ve re-vamped our logo, imagery, website and brochures, as well as the branding on boats and vehicles.
“We’ve got a newly-expanded frontline team settled in for the season, who you’ll find in the centre of Queenstown on our new-look Queenstown Main Pier. We’ve been busy!”
Ms Kong said it was always an exciting time leading in to the start of summer and everyone was ready for what they hoped to be a bumper season.
“We offer thrills, adrenalin, 360-degree spins and sheer rock faces. As if that wasn’t enough, we’re the only Jet boat company in Queenstown offering an hour-long trip covering 43km through the crystal-clear waters of Lake Wakatipu, the Kawarau and Shotover rivers.
One thing that hasn’t changed for the company is its team of Jet boat drivers.
“We’re lucky that our Jet boat drivers have all been with us for many years, which means there’s a great amount of experience amongst them and they’re all raring to go for the busy season,” said Ms Kong.
“We’re renowned for being a personal experience and the fact we take the time to stop, get closer to nature, talk about some of the history of the rivers and the area, means our guests always feel they’ve been looked after. So of course, the personality and experience of the drivers is fundamental to that.”
The culmination of all of the hard work to re-brand from Kawarau Jet to KJet will be celebrated with an official launch event later in November. But for now, the company is looking forward to longer days and offering those renowned Jet boating spins and thrills.